The Purpose of Calendar Marketing

• Introduce a New Product
• Unique Advertising Sign
• Anniversary
• Public Relations
• Unique Promotional Tool
• Wall Catalog of Product
• Coupons to Build Traffic
• Employee Involvement Program

Customer Impressions

Average calendar viewing per day - 4
50 work weeks a year (2 weeks vacation)
5 days per week x 50 weeks = 250 work days per year
250 work days x 4 viewings = 1,000 viewings per year
Calendar cost = $2.00
$2.00 ÷ 1000 viewings = $ .002 cost per viewing
2/10 of a cent or 1 penny for 5 viewings

Why Calendars?

A message read or heard only once is 66% forgotten within 24 hours and is practically out of mind in 30 days.

A message heard or read several times a day for 8 days is virtually memorized; at the end of 30 days the memory retains 90% of the message.

86% of all calendar recipients can name the business whose advertisement is on their wall!