The Purpose of Calendar Marketing
• Introduce a New Product
calendar viewing per day - 4
A message read or heard only once is 66% forgotten within 24 hours and is practically out of mind in 30 days.
A message heard or read several times a day for 8 days is virtually memorized; at the end of 30 days the memory retains 90% of the message.
86% of all calendar recipients can name the business whose advertisement is on their wall!